Digital Marketing from Scratch: From Theory to Practice

 

 What are we talking  about ? 

Digital marketing is promotion in the digital environment, not just the Internet, as many people mistakenly believe social Media course . It concerns mobile applications, messengers, PR, artificial intelligence. In digital, they even figured out how to pull clients from offline to online.

 What to consider? 

There are a lot of digital marketing tools and channels — you should choose not just one or even two. The strategy includes several technologies at each stage of interaction with the target audience, starting with the sales funnel and ending with customer retention. The main thing is to track the effectiveness of the promotion in order to make adjustments.

What is digital marketing

Digital marketing is a set of tools and technologies designed to promote a company or brand on the Internet as part of a general business strategy. This activity can be the only advertising campaign or one of several advertising methods.

Source: shutterstock.com

 

Let's list the main digital marketing tools:

 

search engine optimization (SEO);

 

contextual and targeted advertising;

 

promotion by means of social networks (SMM);

 

mailing lists.

 

Internet marketing is considered a separate, narrower direction. Here, the product is promoted only through the channels of the World Wide Web. Digital marketing, in addition to Internet promotion, uses the capabilities of mobile applications, digital television and even digital boards on the streets for advertising.

 

It is also necessary to distinguish this direction from offline. The distinctive characteristics of digital marketing are:

 

Measurability . All operations in the Digital Marketing Course  environment are measurable in advance and available for calculation.

 

Fast response . Digital marketers get a very fast response from consumers. The company is actually a few clicks away from its potential customers.

 

Automation . Many routine actions are automated using various services (chatbots, mailing services, etc.).

 

Legislative restrictions . Internet promotion is subject to the Advertising Law. For example, advertisers must mark paid integrations accordingly.

 

Active development of the digital space . The digital marketing sphere is constantly updated with current trends and tools. Currently, the capabilities of artificial intelligence are being implemented especially actively.

 

Digital Marketing Goals

There are several global tasks that digital marketing is solving. The areas of activity are generally as follows:

 

Increasing brand awareness . Before selling any product in the digital environment, it is necessary to familiarize the consumer with this product and the brand. The marketing campaign at this stage is aimed at increasing awareness of the audience, including to get a response from them.

 

Lead generation . Niches with complex sales chains often require primary contact with target customers for further processing by managers. Digital marketing can solve this problem.

 

Sales promotion . In the digital environment, you can not only promote products, but also sell them directly. Marketing activities are limited to attracting customers and retaining them.

 

Traffic generation . In business areas that use the advertising model, attracting visitors to the target site is of utmost importance. Moreover, the main task of companies is not to sell products, but to increase traffic, through which monetization is realized by displaying advertisements   seo course in lahore .

 

Educating the target audience . In niches related to innovation, it is necessary to create sustainable demand. In other words, companies should distribute educational content and thereby contribute to the perception of the target audience of the importance of the innovative product. The consumer must clearly see that the new product will solve his urgent problems.